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This Pizza Hut box turns into a movie projector

From The Verge

Pizza Hut thinks it can do more than just bring food to your front door. It wants to deliver your entertainment for the evening, too. At least, that’s the case in Hong Kong, where the pizza chain is delivering some pizzas in specially-designed boxes that convert into pseudo movie projectors.

Designed by Ogilvy Hong Kong, the advertising stunt uses boxes with a perforated, pop-out hole in the side of the box. A very unique pizza table (also called a pizza protector) then serves as the projector’s lens. Slip the plastic lens into the hole, and then use the pizza table’s legs to prop up your smartphone inside the box. The contraption then blows up your phone’s display onto any nearby wall.

Read the full article here.