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The importance of customization in the food industry

From Packaging Strategies

When it comes to making your business stand out, customization options are very important. Here are some of the key reasons why:

When it comes to standing out in the food industry there’s one golden rule – be different. A lot of products can be very similar and the only thing that helps them to stand apart is. People want products that try to connect with them on a very individual level – just look at Coke’s unbelievable success with named bottles!

In short, very and here’s what you should be aiming for:

  • Hitting Your Target Audience: Figure out who your typical customer is and make sure that your packaging is something that’s designed to appeal specifically to them.
  • Finding Niches: For example, if you sell your own blend of coffee then instead of using generic packaging you can customise it to appeal to those devoted to finding new and wonderful coffee. Try and stand out from the crowd, be different.
  • Highlighting Your Uniqueness: Customise your packaging supplies to really highlight what makes you special. Making sure that your company’s goals, beliefs and mottos are clear and easy to see is a great way to stand out from your competition.
  • Create Loyalty: There’s lots of things you can do to encourage your customers to stay loyal to the brand, but one of the best things you can do is customise your product specifically for them.
  • Give Them What They Want: One of the best ways to maintain strong customisation options without worrying about operational issues, is to give your customers what they want as a whole – i.e. give them the most popular options.
Read the full article here.