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BECK’S Beer Bottles With Fun Scratch-Away Labels, Allows You To Etch Drawings

From Design Taxi

It is apparently a common phenomenon for people to scratch the aluminum foil on their beer bottle’s necks.

Based on this insight, creative agency BBDO Berlin has created limited edition ‘Scratchbottles’ for BECK’S beer, to make the process more playful and exciting.

The beer bottles are covered with a unique aluminum canvas, allowing drinkers to scratch artistic designs on them to reveal BECK’S signature green glass below. It is designed to appeal to a younger crowd, by allowing them to personalize their own bottles and express themselves through it.

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Read the full article here.