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Starbucks Starting Delivery on Empire State Building

From FoodManufacturing.com

Starbucks will start offering delivery within the Empire State Building Tuesday, giving office workers in the skyscraper the option of paying a $2 fee to avoid making a trip to the lobby.

The Seattle-based coffee chain says 12,000 employees who work in the New York City building will be able to place orders on a designated website, and have their food and drinks delivered within a half hour. The orders will be delivered to a drop-off area, such as the office’s reception desk.

Starbucks Corp. says the service is in line with its push to make its offerings increasingly convenient. That includes the company’s recent national rollout of mobile ordering, which lets people place orders ahead of time so their food and drinks are waiting for them when they arrive at their designated store. By the end of this year, Starbucks also plans to roll out delivery in Seattle in partnership with Postmates.

For the Empire State Building, Starbucks said it is charging a flat $2 delivery fee which is the same whether people order a single latte or five Frappuccinos (orders are capped to 15 items). The website does not yet have an option for tipping workers, although people might just want to give a couple extra dollars in cash anyway.

Haley Drage, a Starbucks spokeswoman, said the company will see how the pilot program in the Empire State Building goes before expanding it to other New York City buildings.

Read the full article here.

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