Research predicts the food and drink trends of the future
The Innovation Group, the innovation and futurism unit of J. Walter Thompson Intelligence, has predicted some of the key trends for the food and beverage industry of the future.
In its latest trends report, which also includes statistical data from Sonar, it made findings such as that more than half of US and UK millennials use technology such as apps and wearables to maintain a healthy diet.
Innovation Group worldwide director Lucie Greene said: “Today’s food and drink consumers are more sophisticated than ever before. Our research shows that both US and UK consumers are placing increasing importance on food and drink as an experiential luxury and reflection of their personal identity. We also found that millennials, despite their well-documented economic challenges, are demanding higher-quality food, visual stimulation, and technologically enhanced experiences.”
Trends for the future of the food and drink industry
- Food and health coming together
- Technology changing the way we eat
- The rise of “post-artisan”
- Sharing our food with others
- Cannabis in beverages