P.E.I. to become ‘Canada’s Food Island’
From the CBC
A new branding initiative was launched in March by the provincial government to make and promote Prince Edward Island as Canada’s Food Island. Premier Wade MacLauchlan made the announcement at the Easter Beef Show and Sale.
“Islanders are proud of our food culture; we are deeply connected to the land and sea, and harvest some of the finest products in the world, including potatoes, shellfish, blueberries and beef,” said MacLauchlan. “Food is a vital component of our provincial economy. Forty per cent of our international exports are from food processing, and food processing and primary agriculture accounts for ten per cent of our provincial GDP.”
The initiative is intended to grow P.E.I.’s reputation as a producer of internationally-recognized premium culinary products, and establish the Island as the destination for culinary excellence.
In 2014, P.E.I. reached the $1 billion mark in foreign exports for the first time in a single year.
The provincial government plans to work closely with the food and fish industries and the federal government to open new markets. It will also encourage partnerships among government and producers to implement a provincial food strategy.