Five functional food ingredients that may be set for rapid growth
The functional food and beverage category continues to see significant growth as consumers demand greater value from their products.
Earlier this year, a colleague of mine made a few suggestions as to how to predict the next major functional ingredient trend. Her guidelines included paying attention to macro food trends (namely clean label and convenience), homeopathic treatments for common ailments, versatility in both application and taste, the cost-effectiveness and supply chain feasibility and the origin story.
Keeping her recommendations in mind, I came up with a list of ingredients that food and beverage professionals should have on their radar. I expect the five ingredients below to capture more of the market share in the next six to twelve months.
- Coconut vinegar
- MCT oil
- Purple corn