Coors Light Canada brings variable print cans to Games
From PackagingStrategies
Coors Light Canada’s celebration of backyard, amateur sports continues this year with the launch of the second annual Coors Light Games in Canada. This year’s competition is expected to be bigger and better than before, launching with a series of seven Coors Light Games Variable Print cans from CROWN Beverage Packaging North America (crowncork.com), each of which represents a different backyard sport featured at the 2016 national event.
In summer 2015, Molson Coors Canada scored a major marketing win with the Coors Light Games, a promotion that elevated backyard summer games to Olympic-like proportions. For 2016, the Coors Light Games is returning, with its national event running August 26-28, including the backyard sports: Inflatable Peak Climb, Water Luge, Capture The Case, Zorb Croquet, Volley Pong, Splatter Dodgeball and Bubble Soccer. Each sport will be represented in full on the 473 ml Variable Print cans, available in stores now.
“Last year’s Games set the bar, this year’s Games is going to raise it even higher,” says Leslie Malcolm, marketing manager, Coors Light. “We take our backyard games just as seriously as our drinkers do, which is why we’ve upped the ante this year with more opportunities to participate, more giveaways throughout the summer, and of course, our seven uniquely designed cans.”