’90s classic Surge returns to store shelves
After years of frenzied fans writing, email, tweeting, Facebooking – any way they could to get in touch with Coca-Cola – The Atlanta-based company has officially brought back Surge. And it’s now available on store shelves along the east coast.
Surge was produced from 1996 until 2003.
In 2014, Coca-Cola released a limited supply of Surge through Amazon.com, and well, it was a hit. Coke says the resurgence of Surge is due in part to three people: Evan Carr, Sean Sheridan and Matt Winans who began the “Surge Movement.” They began a social media campaign which reached hundreds of thousands of people and even pooled enough money to buy a billboard in 2013 hoping to catch the eye of Coke executives.
It said: “Dear Coke, we couldn’t buy SURGE, so we bought this billboard instead.” The billboard was about a half mile from Coke’s headquarters.
Eventually, the three fans’ creativity and passionate pleas caught the company’s attention. Coke’s Associate Vice President of Sparkling Flavors, Racquel Mason says the entire experience has been inspiring.